Wambui Kimani
3 min readApr 25, 2020

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The Kardashians make millions on instagram. But they are not the only ones that do it. many people have monetized their Instagram accounts. Instagram has over five hundred million users per month that are unique to the platform. it has has had over eight hundred millinonn users since its inception in 2010. it is slowly becoming an unstoppable force. There are over two million advertisers instagram evey month. the time that people spend on instagram increase by eighty percent evry year. It is estimated that eighty two pecent of brands in the US ill promote their businesses on instagram by the end of 2018. There are over three hundred million instagram account that use stories.

Five ways to make money on Instagram

1. Launch an e-commerce business

Instagram can be used as a marketing tools that could drive sales for your e-coomerce store. There are a few brnads that have used it to set up successful instagram businesses. inastagram is very well suited for ecommerce. The market and the people that you would be selling your product to can befound in this space. Instagram allows you to present your products to the market in a very attractive way that would be more appealing to your market. Instagram recently introduced new features that allow you to run a store using your instagram page. They added the ‘buy now’ button that is fashioned to help ecommerce stores.

2. Charging people for in depth gated content

You can make money using Instagram by developing an audience of devoted followers that you can eventually charge to get access to long- form content. you can market to your instagram followers previews of your content to entice them to buy the full content. Instagramers who have managed to gather followers in their tens of thousands can create course for example how to make money using Amazon FBA. The you can share short exhibits of your course on Instagram to your audience to get them to purchase your course.

3. Become a professional speaker

you can make a lot of money as a professional speaker. If you manage to build a brand using your instagram account. You can sell your expertise through talks. Public speakers have been found to earn more than six thousand dollars for every speech that they present. you can be able to market yourself as an influencer in a particular field. if people believe that you are an expert in the field that you are in, then you may find that event organizer would reach out to you. so you can become a speaker who markets their event to their following on instagram.

4. Establish a media company

Instagram can be used a channel that you can diseeminate your media content to. many media companies like Newyork times share contetn that the consider important with their followers. it acts as a marketing tool for their content. If you saw an interesting picture and and intersting title would you not be interested to find out mre about it? You would probably be interested in reading the rest of the story. you would therefore visit the page and view the rest of the content. You could therefore amass a following on instagram and begin using your instagram account to share your media content eventually establishing a media company.

5. Start a social media marketing consultancy.

Getting a dedictaed following on instagram is not at all easy. But f you manage to find strategies to grow your own instagram page then you can be able to sell the same strategies to companies to grow the following on their instagram accounts. In other worrs you can become an instagram marketing strategiest that is paid by companies to grow their following by becoming a consultant. you can target small and medium sized firms and brands that may require your services. You could also use freelancing platforms like freelancer to look for business that are looking to have their social media marketing managed. You can also reach out to social media marketing agencies to see if they have open vacanies available.

6. Establish yourself as an Instagram Influencer

In the recent past, influencer marketing is becoming more and more popular. Research ahs found that ove ninety five percent of marketers who use any form of influencer marketing believed that the this method od marketing is very effective. you do not need to get a million followers to become a successful instagram influencer. Big brands like Rebook and Mercedes have been using micro influencers as micro influencers are believed to have a more passionate following. Those that would be more easily influenced to buy items.

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